EXCLUSIVE: CBC aims to form “emotional bond” with young Canadians
An exclusive investigation by Rebel News has revealed that the CBC's Strategic Plan includes a stated goal to form an “emotional bond” between young viewers and both the Canadian Broadcasting Corporation and Radio-Canada.
The Strategic Plan also notes that “the Corporation is also taking steps to cultivate younger audiences.”
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In addition to seeking to form 'emotional bonds' with kids, the CBC intends to be an online safe-space that will teach kids how to identify fake news.
From page three of the Plan:
The Corporation's new Strategic Plan indicates that CBC/Radio-Canada wants to engage with young audiences by becoming a safe online destination for kids and improving media literacy.
The Plan also calls for “engaging with young audiences” and “increasing children's programming on all platforms.” Oddly, the CBC considers 34-year-olds to be on the “younger” side of their viewership:
With projects like Radio-Canada's Rad, which is designed to develop innovative news formats for 18- to 34-year-olds through social media, the Corporation is also taking steps to cultivate younger audiences.
Strategic Priorities: “Create an emotional bond”
On page 77 of the Plan, CBC's lays out Five Strategic Priorities. Here's Priority Two, “Engaging with young audiences”:
We will become a leader in bringing the best content to our children and youth with the goal of enriching their lives and engaging them with their country.
On page 79, you can read a breakdown of Priority Two:
- Become a leading brand for children and youth content
- Spark young people's curiosity and create an emotional bond with CBC/Radio-Canada
- Expand our range of services for all ages, with more kids and youth content available across CBC/Radio-Canada and partner platforms
Rebel News files hundreds of Access to Information requests a year.
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Budget 2024 allocates $42 million more to CBC this fiscal year
By Alex Dhaliwal
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