EXCLUSIVE: CBC aims to form “emotional bond” with young Canadians

EXCLUSIVE: CBC aims to form “emotional bond” with young Canadians
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An exclusive investigation by Rebel News has revealed that the CBC's Strategic Plan includes a stated goal to form an “emotional bond” between young viewers and both the Canadian Broadcasting Corporation and Radio-Canada.

The Strategic Plan also notes that “the Corporation is also taking steps to cultivate younger audiences.”

This investigation is funded thanks to our viewers. To help us continue to hold the Trudeau Liberals and his friends at the CBC to account, please consider chipping in at RebelInvestigates.com.

In addition to seeking to form 'emotional bonds' with kids, the CBC intends to be an online safe-space that will teach kids how to identify fake news.

From page three of the Plan:

The Corporation's new Strategic Plan indicates that CBC/Radio-Canada wants to engage with young audiences by becoming a safe online destination for kids and improving media literacy.

The Plan also calls for “engaging with young audiences” and “increasing children's programming on all platforms.” Oddly, the CBC considers 34-year-olds to be on the “younger” side of their viewership:

With projects like Radio-Canada's Rad, which is designed to develop innovative news formats for 18- to 34-year-olds through social media, the Corporation is also taking steps to cultivate younger audiences.

Strategic Priorities: “Create an emotional bond”

On page 77 of the Plan, CBC's lays out Five Strategic Priorities. Here's Priority Two, “Engaging with young audiences”:

We will become a leader in bringing the best content to our children and youth with the goal of enriching their lives and engaging them with their country.

On page 79, you can read a breakdown of Priority Two:

  • Become a leading brand for children and youth content
  • Spark young people's curiosity and create an emotional bond with CBC/Radio-Canada
  • Expand our range of services for all ages, with more kids and youth content available across CBC/Radio-Canada and partner platforms

Rebel News files hundreds of Access to Information requests a year.

Sometimes we get nothing, but sometimes we get something shocking and that makes it all worth it. To help us cover the cost of filing these requests, please help us out at RebelInvestigates.com.

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