Here's how much CBC makes running (gov't) ads
CBC receives nearly $1.5 billion in annual subsidies from the federal government, but that is not the only subsidy the state broadcaster receives. The nuisance plaintiff network in a lawsuit against the Conservative party of Canada also receives hundreds of thousands of dollars every single year in advertising contracts from the federal government to promote federal agencies and programs.
The nuisance plaintiff network also receives hundreds of thousands of dollars every single year in advertising contracts from the federal government to promote federal agencies and programs.
The evidence of the subsidy by advertising contract scheme was uncovered through an order paper question by Edmonton Centre Conservative MP James Cumming who asked the Government for advertising expenditure costs with the CBC broken down by government agency.
The Feds spent $300,000 with the CBC to promote Public Service and Procurement Canada, however the PSPC only reported the ad contracts purchased on their behalf through Cossette Media, the so-called “agency of record” or intermediary company making the expensive ad buys on behalf of the government.
PSPC did not include any contracts less than $25,000 purchased directly by PSPC.
The Department of Heritage spent over $108,000 advertising on the CBC. Innovation spent $117,000 in 2019. The National Film board spent $90,000 advertising on the CBC to promote their movies that nobody watches on a network that nobody watches.
The CRA refused to answer how much they spent on advertising on the CBC:
“CRA was asked to provide information for advertising paid by the government for media placements not made through the “agency of record” including advertising under $25,000 placed directly. A search of CRA information holdings notes that any such placements were made through the agency of record. For this reason the CRA offers a nil response.”
In total, the Federal Government admits to spending $650,000 on ads at CBC since 2017.
However, if you are one of the few people that tune into the CBC nightly, you’d probably assume the Mother Corp would promote the Trudeau agenda for free.
The good news for Conservatives is, based on CBC’s viewership numbers, no one is watching all the Liberal government ads anyway.
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