Gun owners considered "tertiary" group in Liberal government's gun ban messaging

The Trudeau Liberals tailored their handgun ban communications strategy around appeasing LGBTQ+ groups and women's organizations shown in exclusive documents obtained by Rebel News.

The data on the messaging plan was found in a 339-page return of documents on Bill C-21, which outlawed private handgun ownership in Canada, stranded the assets of gun shops and handgun owners all across the country and requires highly vetted restricted license holders to turn their property over to the state upon their death.

The government's propaganda social media plan to sell C21 to solve rising violent crime rates in Canada's big cities treated gun owners as an afterthought, although they were directly targeted by the legislation.

The social media content plan from the Department of Public Safety indicated the target audience for the government's messaging was mental health advocates and LGBTQ+ associations like Eagle Canada.

The secondary audience was law enforcement, the legal community, hospitals, public health units, and the education community.

At the bottom of the list were firearms owners and groups.

Tertiary audience: audiences indirectly impacted by the messaging.

Other government departments, general Canadians, firearms owners, firearms associations, and firearms retailers.

To send the feds a message to back off of Canadian firearms owners and deal with real criminals, go to www.HandsOffourGuns.ca

Sheila Gunn Reid

Chief Reporter

Sheila Gunn Reid is the Alberta Bureau Chief for Rebel News and host of the weekly The Gunn Show with Sheila Gunn Reid. She's a mother of three, conservative activist, and the author of best-selling books including Stop Notley.

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