A pizza oven “experience” and taproom renovations: Ontario brewers get federal COVID-19 funding

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Three Ontario alcohol producers received federal COVID-19 funding last week to renovate their properties and furnish “wood-fueled” pizza oven experiences.

The announcement was made by Mélanie Joly, Minister responsible for the Federal Economic Development Agency for Southern Ontario (FedDev Ontario) on International Beer Day:

“With our tourism industry feeling the impact of COVID-19, this important investment from FedDev Ontario will help three local businesses not just survive, but thrive.”

According to the government's press release, the $250,000 gift is intended to:

...help three Central Ontario producers enhance culinary tourism experiences, expand their product offerings and support local jobs.

The quarter-million dollar investment will be split up among these three producers:

• Kings Mill Cider – This Stirling, Ontario craft cider producer received $75,000 to expand its operations into shoulder seasons and improve the tourist experience. With this investment, King’s Mill has completed a new covered walkway and enclosed deck overlooking the orchard, a renovated kitchen and taproom area, improved road signage and parking and introduced new experiences including a wood-fueled pizza oven, walking trails and overnight tent camping.
• MacKinnon Brothers Brewing – Bath, Ontario’s MacKinnon Brothers Brewing received $75,000 to attract more visitors by enhancing its property and hosting events. It’s building a permanent outdoor timber-frame stage to host music festivals, performances by a local theatre company and other events, which will help draw more tourists during the shoulder season.
• Potter Settlement Artisan Winery – Located in Tweed, Ontario, Potter Settlement Artisan Winery received $100,000 to expand their tourist season by improving their buildings and property. It has added a pizza oven that can serve 50-100 customers per day, water features and new tourist amenities.

While the money is also supposed to:

...help these growing enterprises recover from the impact of COVID-19 while creating jobs and opportunities in their communities.

It should be noted that MacKinnon Brothers Brewing Co. has four owners in addition to eight full-time staff.