Rebel News among top five Canadian media outlets for engagement: report

CTV, Global News, CBC, The Post Millennial and Rebel News are the five media companies in Canada that attract the most engagement.

Rebel News among top five Canadian media outlets for engagement: report
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Rebel News is among the top five media outlets in Canada for engagement, according to a report on the Canadian information ecosystem by the Canadian Digital Media Research Network.

Collectively, CTV (25.1%), Global News (11.8%), CBC (11.2%), The Post Millennial (10%) and Rebel News (6.7%) receive 65% of all news content engagement, the study found. Local outlets, meanwhile, made up about 25% of the share.

Researchers found the most engagement with news outlets occurred on TikTok (45.6%) and X/Twitter (27.9%), an area where local outlets struggled to attract much attention.

The study also showed Conservative Leader Pierre Poilievre (67.9%) held a commanding lead in engagement over other political figures, with Prime Minister Trudeau (22.4%) and NDP Leader Jagmeet Singh (9.4%) trailing behind. On a broader party level, Conservative MPs (41.9%) held a slight lead over New Democrats (39.7%) with the governing Liberals in third (15.8%).

The online engagement gathered by the Canadian Digital Media Research Network roughly reflects recent polling collected by aggregator 338 Canada, which has shown Poilievre's Conservatives leading and Singh's New Democrats trying to catch the Trudeau Liberals. 

“Data for the report included 434,796 social media posts from 1,882 distinct entities with a total of 3,884 unique and active social handles from April 27th to May 26th,” the research firm said.

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  • By David Menzies

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