The viral image of a man raising two middle fingers at the camera outside of a Mark Carney rally has perhaps become the most iconic picture of the 2025 election.

Dubbed the “Brantford Boomer,” the man's actions were recorded by independent journalist Caryma Sa'd and her cameraman and have become a rallying point for Conservatives.

On Wednesday's Rebel Roundup livestream, hosts Sheila Gunn Reid and Lise Merle reacted to news that an independently owned brewery was distancing itself from the viral sensation.

for younger Canadians, the image is a reminder of how difficult and unaffordable life is, explained Sheila. “That's the real selfishness, you're standing in the way of the opportunities of the young people,” she said, skewering “the smugness of this guy.”

With the image widely circulating online, Railway City Brewery published a statement saying it was no longer affiliated with the man, the company's way of saying “please just buy a pint and leave us alone” given his departure from the brand years earlier, said Lise.

Sheila commended the brewery for its response, committing to be apolitical unlike other brands that have become embroiled in politics.

“They could have really leaned into it,” added Lise, but instead wanted “nothing to do with this.”

Please help me stop Mark Carney — before it’s too late!

Mark Carney wasn’t elected — he was installed by the global elites. And now that he’s in charge, they think they’ve won. But not if we have anything to say about it. While the bought-and-paid-for media slobber over their new golden boy, we’re hitting the streets, digging into his World Economic Forum playbook, and calling out the radical agenda they’re trying to ram down Canada’s throat. This is the fight of our lives — and we’re not backing down. Help us keep our reporters on the ground, our billboard truck on the move, and our message uncensored. Pitch in now if you want to stop Mark Carney before he does irreversible damage.

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