City of Saskatoon spends over $300,000 on naming new bus system
Time will tell if the very expensive new name will make the buses run on time.
The city of Saskatoon spent more than $300,000 to name its new Bus Rapid Transit (BRT) system. According to records obtained by the Canadian Taxpayers Federation (CTF), the branding project included costs for consultants, stakeholder engagement, and public outreach to determine the system's name.
The final result? The BRT system was christened "Link".
City officials have defended the third-of-a-million-dollar expenditure as necessary to create a recognizable brand and ensure community input.
“This is yet another example of a city spending money on branding and optics instead of focusing on core services,” said Todd MacKay, Prairie Director for the CTF. He added that taxpayers expect their dollars to be spent on improving transit services, not on what he calls “overpriced marketing exercises.”
Time will tell if the very expensive new name will make the buses run on time.
Sheila Gunn Reid
Chief Reporter
Sheila Gunn Reid is the Editor-in-Chief, Alberta Bureau Chief, member of the board of directors, and host of The Gunn Show at Rebel News. Sheila also serves as President of the Independent Press Gallery of Canada. A mother of three and longtime conservative activist, Sheila is the author of bestselling books, including her most recent release, Independence Blueprint: What Alberta Can Learn From Quebec.
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COMMENTS
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Bruce Atchison commented 2024-11-27 21:03:31 -0500Names don’t make things run better or worse. And that money could have purchased a couple of new buses. But stupid people do stupid things with other people’s money.
