Boycott Tim Hortons!
Tim Hortons built its brand on Canada — on hockey, on cold mornings, on the idea that it belonged to us. But while Tim's is happy to sell to Canadians, it has quietly stopped hiring them.
Despite being Canada's largest foodservice chain, Tim Hortons — now owned by a Brazilian hedge fund called 3G Capital — has been aggressively exploiting Canada's Temporary Foreign Worker (TFW) Program. When public pressure mounted, their CEO publicly promised to hire 10,000 "locals." But at the very same time, Rebel News investigators found 93 Tim Hortons locations still actively advertising for temporary foreign workers on the federal government's own TFW website.
They lied. And Canadians deserve better. Youth unemployment is at record levels. Canadians — including recent immigrants — want to work. Tim Hortons just doesn't want to hire them. It's time to make them feel it where it counts: at the till.
Sign the pledge below. Commit to boycotting Tim Hortons until they stop exploiting the TFW Program and start hiring Canadians.
Now They're Trying to Shut Us Up
Tim Hortons isn't just lying about hiring Canadians — they're now trying to silence the reporters exposing them. In the past two weeks alone, they have:
Called the police on our reporters three times — even when our journalists were standing on a public sidewalk, not on Tim Hortons property. The police came, saw what was happening, and did nothing — because our reporters had done nothing wrong.
Threatened us with lawsuits — their top lawyer sent us a letter warning that if we returned to ask questions, they would pursue "all available remedies, including charges under the applicable act and civil action."
Filed a trademark complaint against Rebel News — trying to get our merchandise store banned from the Internet. The shirt they want pulled is a gentle piece of satire. It doesn't use Tim Hortons' fonts. No one could possibly mistake it for an official Tim Hortons product. But they had their lawyers file a complaint with Shopify, giving us just 48 hours to respond with legal counsel — or risk having our entire store suspended.
This is what a corporate bully looks like. Calling 911 didn't shut us up. Threatening civil lawsuits didn't shut us up. Now they're trying to destroy us commercially — because we won't stop telling the truth about their foreign worker scam.
What Rebel News Is Doing About It
Rebel News journalists have been on the ground exposing Tim Hortons' hypocrisy from coast to coast. We've driven our billboard truck directly to offending Tim Hortons locations, confronted management on camera, and documented the proof: live TFW job postings that directly contradict the chain's public promises.
When we asked one Tim Hortons manager — at a location actively advertising for foreign workers — why they were doing it, he denied knowing anything about it. While we were holding his own restaurant's TFW job posting in our hands.
We've spoken to the Canadians being shut out — young people who can't find summer work, parents whose kids can't get a foot in the door — and not one of them said Tim Hortons should be choosing foreign workers over locals. Every single person we spoke to at the drive-through agreed: stop hiring foreigners, hire Canadians instead.
We're going to keep showing up, keep reporting, and keep driving that truck to every location still posting TFW ads. And we need your help to do it.
Here's the Plan — Five Steps
Step 1 — Keep doing journalism. We will not stop reporting on Tim Hortons' use of foreign workers over Canadians, or any other unethical conduct we're uncovering. No lawsuit threat, no police call, no trademark complaint will change that.
Step 2 — Buy the shirt they want banned. Tim Hortons is so enraged by our campaign merchandise that they've sicced lawyers on us over it. Give them the response they deserve — by getting the collectibles before they're gone.
Step 3 — Sign and share the boycott petition. We've already got over 14,000 signatures — but we need ten times that many. If you haven't signed yet, do it now. Then share it with everyone you know.
Step 4 — Send us your tips. We've already heard horror stories about Tim Hortons' employment practices: human rights violations, immigration abuses, and foreign workers being taken advantage of by franchise owners. If you know about a human rights violation, an immigration law violation, a situation where foreign workers are being abused, or plain-old anti-Canadian hiring discrimination — contact us confidentially at [email protected]. Confidentiality guaranteed.
Step 5 — Help fund the legal fight. We're hiring trademark lawyers to fight back against Tim Hortons' complaint against our store. Unlike Tim Hortons, we don't have billions of dollars from a foreign hedge fund behind us. But it's clear this trademark complaint is just the opening shot — they've already threatened police prosecution and civil litigation. We're building a legal defence fund because we expect a long fight, and they've already shown they will fight dirty.
Please chip in what you can to help us level the playing field.
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